The M·A·C VIVA GLAM campaign launched in 1994 with one lipstick, a bold campaign, and a 100% giving model. They are now celebrating their 25th anniversary, and the campaign has raised $500 million – one lipstick at a time!
The MAC AIDS Fund has awarded Bruce House a one-time $25,000 grant to commemorate the 25th anniversary of VIVA GLAM. This $25,000 is in addition to the grant we apply for every year (we received $20,000 for REST and the volunteer program in December).
In addition to this financial support, local MAC staff have generously supported Bruce House for over twenty years-from the AIDS Walk to holiday decorating and preparing mail-outs, the Ottawa “MAC Angels” have been a wonderful part of the Bruce House Family.
We are very grateful to have received support from MAC via grants and the generosity of their staff for over twenty years, and to be included as a recipient of their 25th anniversary. MAC is exemplary in their community spirit and culture of giving.